They got some movies by armtwisting like Dishyum and few other movies and almost tried to get Anniyan and Chandramukhi.Sun realized this and gave twice the usual price.They bought both the films together for around 2 crores which was a huge amount in 2005 for a tamil movie.
The news became popular because that was the only way of opposing the Jaya govt in 1996 and they kept on improving.They first facced problem in 2003-2004 from Jaya tv not in terms of TRP ratings but some arm twisting activities when MuraliRaman took control of jaya tv.What he did was secured Jaya TV for 10 years by signing multi year agreements with sponsors for programmes like Ragamaalika and few other programmes.The real shot in the arm came in 2004-2005 post catching veerappan where cine people hosted a festival praising the chief minister was praised by one and all especially by Rajini. Sun broke the traditional tamilan from Friday evening Oliyum oliyum to something new concept of one set of films.Having a film database such has the one they have he defenitely exploited with clever marketing strategy.Th word 'Indiya tholaikatchigalil mudhal murayaga" defenitely drew people to the TV sets and almost made it as a tradition.Out of 100 homs atleast 98 homes will have SUN TV will be at channel 1 just because of the quality content. Thats right.Sun headlines news will have 7 times the TRP of main news of the nearest competitor.Kalaignar TV is not a competitor for SUN TV rather its a competittor for KTV.įirst we have to understand why SUN TV is popular.The reason is the quality and clarity.I don't think no channel could aspire the clarity of sun tv in the early 2000 and the late 1990 and they just kept on improving themselves.At one point they did not have a competitor and created another channel to compete within themselves.
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